How an Industry That Runs on Pesticides Won Over RFK Jr.

The health secretary is all in on the cotton industry’s “Plant Not Plastic” campaign. MAHA is furious.

Secretary Robert F. Kennedy Jr. and Secretary Brooke Rollins

Robert F. Kennedy Jr. has backed Agriculture Secretary Brooke Rollins’ sweeping initiative to strengthen the U.S. cotton industry. Tom Williams/AP

What do Gen Z fashion influencers and Health Secretary Robert F. Kennedy Jr. have in common?

They are both, all of a sudden, really into cotton.

“Crunchy girled so hard now I’m wearing organic cotton socks, only cotton workout clothes,” begins one recent viral TikTok.