Former Vice President Kamala Harris announced on Thursday she’ll rebrand the social media accounts associated with her presidential campaign — which have massive followings — into a broader organizing platform called “Headquarters.”
It’s billed as a “new Gen-Z led progressive content hub.” Politico reported that former campaign staff for Harris’ presidential campaign would advise on the platforms, along with the progressive organizing group People For the American Way. The videos also mark Harris’ most visible reemergence on the national stage since touring the country to promote her book.
“Kamala HQ is turning into Headquarters,” Harris said in a video posted to the account on Thursday. “It’s where you can go online to get basically the latest of what’s going on and also to meet and revisit with some of our great, courageous leaders.”