Democrats insist their campaigns need to take AI chatbots seriously. And now some think they have early answers for how to actually make that happen.
A recent study, commissioned by Democratic-aligned public relations firm Orchestra and shared first with NOTUS, analyzed how voters use large language models to extract information about candidates and issues — a new digital frontier where the parties will battle for primacy. The research, conducted by the AI-marketing platform Evertune, estimated that chatbots are asked 650,000 prompts about politics weekly, primarily through ChatGPT and Google AI.
Chatbots, and how voters use them, are injecting a complicating dimension into campaign digital strategy this year. It’s another way to target voters, strategists from both parties acknowledge, and they’re racing to figure out how to influence the information those AI-generated bots spit out. In 2024, early iterations of these chatbots pumped out false and misleading data on voting, raising more warnings for both parties.