Republicans Lost Non-White Trump Voters. Some Say That Should Be a ‘Wake Up Call.’

Strategists say that Republicans haven’t lost voters of color for good but must deliver on economic policies in 2026.

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Seth Wenig/AP

Republicans failed this week to maintain the inroads with Black and Hispanic voters that helped deliver Donald Trump the presidency and hand Republicans a majority in the House and Senate.

Democrats’ wins in New Jersey and Virginia should be a “wake up call for the administration” on how they’re reaching Hispanic voters, said Abraham Enriquez, board chair of Bienvenido, a conservative Hispanic advocacy group.

In New Jersey, governor-elect Mikie Sherrill won 77% of non-white voters, and Virginia’s governor-elect Abigail Spanberger won 83%, according to CNN’s initial exit polls. Exit polls are subject to change, although both Sherrill and Spanberger performed well in counties with higher populations of non-white voters.